Skip to main content

Multi-Discount Campaigns

Multi-Discount Campaigns are the core feature of the Datora Multi-Discount App. They allow you to create complex, multi-layered discount strategies that go beyond simple percentage or fixed-amount discounts.

What are Multi-Discount Campaigns?​

A Multi-Discount Campaign is a promotional offer that can:

  • Apply different discount types simultaneously
  • Target specific products, collections, or variants
  • Include multiple conditions and requirements
  • Schedule activation and expiration automatically
  • Work as automatic discounts or require a code

Creating a Campaign​

Basic Configuration​

Discount Title

  • Internal name for your reference
  • Should be descriptive (e.g., "Black Friday 2025 - Electronics")
  • Not visible to customers

Discount Code

  • Optional: Leave blank for automatic discounts
  • Required: Enter code for customer-entered discounts
  • Use alphanumeric characters (e.g., "SAVE20")
  • Must be unique across all campaigns

Active Dates

  • Start Date: When the discount becomes available
  • End Date: When the discount expires (optional)
  • Uses your store's timezone
  • Can be scheduled in advance

Discount Types​

Percentage Discount​

Reduces the price by a percentage.

Example: 20% off all summer clothing

  • Discount Type: Percentage
  • Discount Value: 20
  • Applies to: Summer Collection

Best For:

  • Seasonal sales
  • Category-wide promotions
  • Clearance events

Fixed Amount Discount​

Reduces the price by a specific dollar amount.

Example: $10 off orders over $50

  • Discount Type: Fixed Amount
  • Discount Value: 10
  • Minimum Purchase: 50

Best For:

  • Minimum purchase incentives
  • Flat rate promotions
  • New customer offers

Volume-Based Discounts​

Offers tiered pricing based on quantity.

Example: Buy 2 get 10% off, Buy 3 get 20% off

  • Create multiple campaign rules
  • Each rule has quantity threshold and discount

Best For:

  • Bulk purchase incentives
  • Wholesale pricing
  • Bundle deals

Product Selection​

All Products​

Applies discount to everything in your store.

When to Use:

  • Store-wide sales
  • Seasonal promotions
  • Grand opening events

Specific Products​

Target individual products by searching and selecting them.

When to Use:

  • Overstocked items
  • Featured products
  • New releases

Collections​

Apply to all products in one or more collections.

When to Use:

  • Category sales (e.g., all shoes)
  • Brand promotions
  • Seasonal categories

Product Variants​

Target specific variants like size or color.

When to Use:

  • Clearance of specific sizes
  • Color-specific promotions
  • End-of-season sizing

Conditions and Requirements​

Minimum Purchase Amount​

Customers must spend at least this amount to qualify.

Example: Spend $100, get 15% off

  • Encourages larger cart sizes
  • Increases average order value

Minimum Quantity​

Customers must buy at least this many qualifying items.

Example: Buy 3 or more t-shirts, get 20% off

  • Moves inventory faster
  • Encourages bulk purchases

Customer Eligibility​

All Customers

  • Available to everyone
  • Default option

Specific Customer Segments

  • Target repeat customers
  • Reward VIP customers
  • New customer acquisition

First-Time Customers Only

  • Acquisition campaigns
  • Trial offers
  • Welcome discounts

Email Subscribers

  • Reward list members
  • Encourage subscriptions
  • Exclusive offers

Usage Limits​

Per Customer​

Limit how many times each customer can use the discount.

Example: One use per customer

  • Prevents abuse
  • Encourages referrals

Total Usage​

Cap total number of redemptions across all customers.

Example: First 100 customers only

  • Creates urgency
  • Controls costs
  • Limited-time offers

Combining Discounts​

Stackability​

Control whether this discount can combine with others.

Options:

  • Not Stackable: Only this discount applies
  • Stackable with Automatic: Can combine with auto discounts
  • Stackable with All: Can combine with any discount

Important: Shopify's native discount stacking rules apply. Typically, only one discount code can be used per order.

Advanced Features​

Priority Settings​

When multiple discounts could apply, set priority:

  1. Highest Discount: Apply the best deal for customer
  2. Priority Order: Use numbered priority (1 is highest)
  3. First Match: Use first eligible discount

Exclusions​

Exclude specific items from the campaign:

  • Exclude certain products
  • Exclude sale items
  • Exclude specific collections
  • Exclude discounted items

Display Options​

Control how the discount appears:

  • Badge Text: Custom text for product badges
  • Badge Color: Customize badge appearance
  • Show Savings: Display amount saved
  • Hide on Collections: Don't show in collection pages

Campaign Management​

Editing Active Campaigns​

You can edit most campaign settings while active:

  • Discount amount (use caution)
  • Product selection
  • Conditions
  • End date

Cannot Edit:

  • Discount code (must create new campaign)
  • Start date (if already started)

Pausing Campaigns​

Temporarily disable without deleting:

  1. Toggle the Active switch off
  2. Campaign stops applying immediately
  3. Toggle on to resume

Duplicating Campaigns​

Create similar campaigns quickly:

  1. Click Duplicate on existing campaign
  2. Modify details as needed
  3. Save as new campaign

Archiving Campaigns​

Keep records without cluttering your list:

  1. Wait for campaign to end naturally
  2. Or manually end by setting end date to past
  3. Archived campaigns appear in Past filter

Best Practices​

Naming Conventions​

Use consistent naming for easy management:

  • Include date/season: "Q4-2025-Holiday"
  • Include discount amount: "20OFF-Electronics"
  • Include channel: "Email-Subscribers-Winter"

Testing​

Always test new campaigns:

  1. Create campaign in draft mode
  2. Test with test orders
  3. Verify discount applies correctly
  4. Check edge cases (minimum requirements, etc.)
  5. Activate when confident

Communication​

Inform customers clearly:

  • Email announcements
  • Social media posts
  • Website banners
  • Clear terms and conditions

Timing​

Strategic scheduling:

  • Holidays: Plan weeks in advance
  • Weekends: Higher shopping traffic
  • Month-End: Payment cycles
  • Seasonal: Align with seasons

Monitoring​

Check campaigns regularly:

  • Daily during first week
  • Weekly for ongoing campaigns
  • Monitor for unexpected issues
  • Adjust based on performance

Common Use Cases​

Seasonal Sales​

Black Friday Example:

  • 30% off sitewide
  • Starts Friday 12:00 AM
  • Ends Sunday 11:59 PM
  • Maximum 1 use per customer

New Product Launch​

Launch Special:

  • 15% off new collection
  • First 100 customers
  • Automatic discount
  • Expires in 2 weeks

Cart Abandonment Recovery​

Comeback Offer:

  • $5 off orders over $30
  • Email-only code
  • One-time use
  • Expires in 3 days

Loyalty Rewards​

VIP Customer Discount:

  • 20% off everything
  • Repeat customers only
  • Unlimited usage
  • Year-round active

Troubleshooting​

Discount Not Applying​

  1. Check if campaign is active
  2. Verify customer meets all conditions
  3. Ensure products are included
  4. Check usage limits aren't exceeded

Wrong Amount Deducted​

  1. Review discount calculation
  2. Check if multiple discounts are conflicting
  3. Verify Shopify's discount stacking rules
  4. Review minimum requirements

Code Not Working​

  1. Verify code is spelled correctly
  2. Check if code is case-sensitive
  3. Ensure campaign dates are current
  4. Confirm usage limits not reached

Next Steps​