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Influencer Codes

Influencer Codes allow you to generate, manage, and track unique discount codes for influencers, affiliates, and marketing partners. This feature makes it easy to run influencer marketing campaigns and measure their effectiveness.

What are Influencer Codes?​

Influencer Codes are specially tracked discount codes that:

  • Provide unique codes for each influencer or partner
  • Track performance individually per code
  • Can be generated in bulk or one at a time
  • Integrate with your marketing campaigns

Creating Influencer Codes​

Single Code Generation​

Create one code at a time for individual influencers:

  1. Navigate to Influencer Codes in the app

  2. Click Create New Code

  3. Fill in the code details:

    • Influencer Name: For your reference
    • Discount Code: The actual code customers will use
    • Discount Type: Percentage or fixed amount
    • Discount Value: Amount of discount
    • Usage Limit: Maximum number of uses (optional)
    • Expiration Date: When the code expires (optional)

  4. Click Save to create

Example:

  • Influencer Name: Sarah Johnson (@sarahjstyle)
  • Discount Code: SARAH15
  • Discount Type: Percentage
  • Discount Value: 15
  • Usage Limit: 100
  • Expiration: December 31, 2025

Bulk Code Generation​

Create multiple codes at once for large campaigns:

  1. Navigate to Influencer Codes

  2. Click Bulk Generate

  3. Configure the generation settings:

    • Number of Codes: How many to create
    • Code Prefix: Common start for all codes (e.g., "INF")
    • Code Format: How codes are structured
    • Discount Settings: Apply same discount to all
    • Expiration: Set common expiry date

  4. Click Generate Codes

  5. Download the generated codes as CSV

Example Bulk Generation:

  • Number of Codes: 50
  • Code Prefix: SPRING25
  • Code Format: PREFIX + 4 random characters
  • Discount: 25% off
  • Result: SPRING25ABCD, SPRING25EFGH, etc.

Import Existing Codes​

Import codes from a CSV file:

  1. Prepare a CSV file with columns:

    • Influencer Name
    • Discount Code
    • Discount Type
    • Discount Value
    • Usage Limit
    • Expiration Date

  2. Click Import Codes

  3. Select your CSV file

  4. Map columns to fields

  5. Review and confirm import

Managing Influencer Codes​

View All Codes​

The main Influencer Codes page shows:

  • List of all codes
  • Active status
  • Number of uses
  • Usage limit
  • Performance metrics

Find specific codes quickly:

  • Search by name or code
  • Filter by status: Active, Expired, Exhausted
  • Sort by: Uses, Revenue, Date Created
  • Date Range: Show codes from specific period

Edit Codes​

Modify existing codes:

  1. Click on the code in the list
  2. Update any field except the code itself
  3. Click Save Changes

Editable Fields:

  • Influencer name
  • Usage limit
  • Expiration date
  • Active status

Cannot Edit:

  • The discount code itself (create new instead)
  • Historical usage data

Deactivate Codes​

Temporarily disable a code:

  1. Find the code in the list
  2. Toggle Active switch to off
  3. Code immediately stops working

Use Cases:

  • Pause underperforming campaigns
  • Respond to influencer issues
  • Enforce campaign timelines

Delete Codes​

Permanently remove codes:

  1. Click on the code
  2. Scroll to bottom
  3. Click Delete Code
  4. Confirm deletion

Warning: Deletion is permanent and removes all historical data.

Tracking Performance​

Individual Code Performance​

View detailed metrics for each code:

Usage Statistics:

  • Total uses
  • Remaining uses (if limit set)
  • Current conversion rate

Revenue Metrics:

  • Total revenue generated
  • Average order value
  • Total discount amount given

Customer Insights:

  • New vs returning customers
  • Geographic distribution
  • Device types (mobile, desktop)

Timeline Data:

  • Usage over time graph
  • Peak usage periods
  • Trends and patterns

Comparing Codes​

Compare multiple influencer codes:

  1. Select codes to compare
  2. View side-by-side metrics
  3. Identify top performers

Comparison Metrics:

  • Usage rates
  • Revenue generation
  • Conversion rates
  • Average order values

Best Practices​

Code Naming​

Create codes that are:

  • Easy to remember: Short and simple
  • Brand relevant: Include your brand name
  • Influencer specific: Tie to influencer's name
  • Unique: Avoid conflicts with other codes

Good Examples:

  • SARAH15 (influencer's name + discount)
  • FITNESSJOE20 (niche + influencer + discount)
  • STYLEINSPO10 (theme + influencer style + discount)

Avoid:

  • Random strings: XJ8K2LP9
  • Too long: SARAHJOHNSON15PERCENTOFF
  • Confusing: 0O0O0O (zeros and Os)

Setting Usage Limits​

Choose appropriate limits:

  • Small influencers: 25-50 uses
  • Medium influencers: 100-250 uses
  • Large influencers: 500+ uses
  • Mega influencers: Unlimited or 1000+

Consider:

  • Influencer's audience size
  • Expected engagement rate
  • Your inventory capacity
  • Budget for the campaign

Expiration Dates​

Strategic timing:

  • Short campaigns: 1-2 weeks for urgency
  • Monthly campaigns: 30 days aligned with content
  • Seasonal: Match season duration
  • Ongoing: 90 days with renewal option

Tip: Set expiration slightly after the influencer's content campaign ends to catch late converters.

Monitoring​

Regular check-ins:

  • Daily: During first 3 days of campaign
  • Weekly: For ongoing campaigns
  • Monthly: For long-term partnerships

Watch For:

  • Unusual usage patterns
  • Fraud indicators
  • Low performance
  • Excellent opportunities to amplify

Communication with Influencers​

Sharing Codes​

Provide influencers with:

  1. The discount code: What their audience will use
  2. Discount details: Percentage or amount off
  3. Terms and conditions: Limitations and requirements
  4. Expiration date: When code stops working
  5. Usage tracking: How they can see performance

Performance Reports​

Share regular updates:

  • Weekly or bi-weekly performance summaries
  • Milestone achievements (50 uses, $1000 revenue)
  • Comparative rankings (if agreed upon)
  • Optimization suggestions

Building Partnerships​

Strengthen relationships:

  • Reward top performers with better terms
  • Provide exclusive early access codes
  • Share customer feedback about their content
  • Offer commission or bonus structures

Advanced Features​

Tiered Discounts​

Create codes with increasing benefits:

  • First 10 uses: 10% off
  • Next 20 uses: 15% off
  • Remaining: 20% off

Use Case: Reward early adopters and create urgency

Code Stacking Rules​

Control how influencer codes interact:

  • Can/cannot stack with sale items
  • Can/cannot combine with other codes
  • Priority over automatic discounts

Geographic Restrictions​

Limit codes to specific regions:

  • Target influencer's primary audience
  • Manage shipping capacity
  • Comply with local regulations

Product Restrictions​

Apply codes to specific products:

  • Influencer's reviewed products only
  • High-margin items
  • New launches
  • Seasonal collections

Integration Features​

Email Notifications​

Set up automatic alerts:

  • Notify when code reaches usage threshold
  • Alert on suspicious activity
  • Send performance milestones
  • Expiration reminders

Webhook Integration​

Connect to external systems:

  • Trigger email marketing automations
  • Update CRM systems
  • Notify influencer management platforms

Troubleshooting​

Code Not Working for Customers​

Check These Items:

  1. Is the code active?
  2. Has it expired?
  3. Is the usage limit reached?
  4. Are product requirements met?
  5. Is there a minimum purchase requirement?

Performance Below Expectations​

Possible Causes:

  1. Influencer hasn't promoted yet
  2. Code terms too restrictive
  3. Discount not compelling enough
  4. Poor influencer-audience fit

Solutions:

  1. Follow up with influencer
  2. Relax restrictions
  3. Increase discount temporarily
  4. Re-evaluate partnership

Duplicate Code Error​

Resolution:

  1. Choose a different code
  2. Check if code exists in Shopify
  3. Add numbers or prefix: SARAH15 → SARAH152

Tracking Discrepancies​

If numbers don't match Shopify:

  1. Check sync status
  2. Run manual sync
  3. Verify time zone settings
  4. Contact support if persistent

Case Studies​

Success Story: Fashion Influencer Campaign​

Campaign Details:

  • 10 micro-influencers
  • 20% discount codes
  • 1-month duration
  • Combined audience: 500K

Results:

  • 847 total uses
  • $28,450 in revenue
  • 12.7% conversion rate
  • 4.2x ROI

Key Learnings:

  • Micro-influencers outperformed expectations
  • Weekend posts had 3x conversion
  • Exclusivity terms boosted urgency

Success Story: Product Launch​

Campaign Details:

  • 3 macro-influencers
  • 30% off new collection only
  • 2-week campaign
  • Combined audience: 2M

Results:

  • 1,243 code uses
  • $67,890 in new product sales
  • 89% new customers
  • Successful product launch

Key Learnings:

  • Higher discount justified for launch
  • New customer acquisition exceeded goals
  • Coordinated launch timing crucial

Next Steps​

  • Syncing - Keep influencer codes synchronized
  • Settings - Configure influencer code defaults
  • Campaigns - Combine with multi-discount campaigns